Brand strategy is a crucial step that many businesses miss out on at the beginning. Having a solid brand strategy means knowing who you are as a company - your persona, your brand position, your brand personality, tone and messaging pillars. When you've established a brand strategy, you have a blueprint for visual marketing, copywriting and all of your marketing efforts moving forward. Brand strategist Nicholas Carita will share tactics for developing your brand strategy. Presented in partnership with Southwest Missouri SCORE. Register to attend in person or virtually by visiting thelibrary.org/programs; a link to the virtual event will be shared with registered participants. Registration begins September 8.