UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Developing Your Brand Strategy

Wednesday, September 21 @ 6:00 pm - 7:00 pm • Organized By Springfield-Greene County Library
2214 S Brentwood Blvd, Springfield, Missouri 65804


Brand strategy is a crucial step that many businesses miss out on at the beginning. Having a solid brand strategy means knowing who you are as a company - your persona, your brand position, your brand personality, tone and messaging pillars. When you've established a brand strategy, you have a blueprint for visual marketing, copywriting and all of your marketing efforts moving forward. Brand strategist Nicholas Carita will share tactics for developing your brand strategy. Presented in partnership with Southwest Missouri SCORE. Register to attend in person or virtually by visiting; a link to the virtual event will be shared with registered participants. Registration begins September 8.
September 21 @ 6:00 pm - 7:00 pm Add to my Calendar
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Schweitzer Brentwood Branch Library
2214 S Brentwood Blvd
Springfield, Missouri 65804
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