Eight out of ten entrepreneurs who start businesses fail within the first 18 months. That accounts for a whopping 80%. The number one reason why startups fail, which accounts for 42% of failures, is because there is no market need for the product or service developed. It may be a million dollar idea. It may look impressive. But unfortunately, it is not solving a core problem for which people would pay. This is where Design Thinking kicks in.
Join Tracie Wolfmeyer and the Skandalaris Center for a workshop on Design Thinking. Preview real life examples and learn about:
- How to capture insights
- How to convert insights into action
- How to test hypotheses
- How to experiment and test viability quickly