UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Market Research: Learning from the way people search online

Tuesday, April 5 @ 2:00 pm - 3:30 pm • Organized By Enterprise University
Online Event


Learn about your marketplace by understanding how people search online. By studying how users search for their needs on Google, you can learn about market opportunities and where your target audience is on their customer journey. You’ll better understand the competitive landscape and the language used, which can impact your marketing strategy.

  • Understand your target audience and language used in their buying journey
  • Target your digital marketing investment where you’re most likely to win
  • Gain a foundation for website redesign and content needs


Enterprise University
Enterprise University
(833) 896-2850
April 5 @ 2:00 pm - 3:30 pm Add to my Calendar
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Online Event