Learn about your marketplace by understanding how people search online. By studying how users search for their needs on Google, you can learn about market opportunities and where your target audience is on their customer journey. You’ll better understand the competitive landscape and the language used, which can impact your marketing strategy.
- Understand your target audience and language used in their buying journey
- Target your digital marketing investment where you’re most likely to win
- Gain a foundation for website redesign and content needs