For founders launching and growing a company, a deep understanding of the customer is often a competitive advantage. And a key part of understanding people is knowing what drives their behavior. Improving knowledge in this area can enlighten core efforts such as determining early adopters, prioritizing solution features, and developing marketing messaging.
So, mark your calendars for an engaging conversation with Dr. Nancy Weaver, behavioral science professor and innovative public health thought leader. Drawing on her extensive research and experience in the design and evaluation of public health initiatives, along with her own customer discovery processes as an entrepreneur, Dr. Weaver will explore real world examples and offer powerful insights founders can incorporate to strengthen their customer connection and growth.