Learn the background of target market profiles, their purpose in business, why you should have them and how to build them out. Topics include: Understanding who’s buying your product or service; learning about target market profiles and why you need them for your business; and creating target market profiles to grow your business and retain customers. Guest speaker: Paige Heitman, owner and marketer for her business Heitman & Co., LLC. The seminar is hosted by the Small Business Development Center (SBDC) at Missouri S&T and the Women in Business Group.
Webinar link info will be emailed prior to event.