Kelsey will give tactical advice on how to use different types of content marketing to attract prospective customers, nurture them throughout the sales process and close more new sales. You’ll learn what types of content you need, tips for creating content at scale, the software and tools you need to accurately track your success, and examples of what all of this looks like in action.
- Create high-quality content utilizing subject matter experts on your team
- Grow your prospective client list through content marketing nurture tactics
- Close more new business by utilizing content in every stage of the buying process